Wednesday, May 16, 2012

Pop Right In

Recently I was invited to speak to an informal group of active and aspiring entrepreneurs at Cornell's latest startup workspace, the PopShop. The PopShop is an informal workspace located just off campus that is designed to foster the creative process of business formation. Bright colors, inspirational messages, whiteboards-as-tables, fast internet, and an always-open mentality all come together to create a unique and fun experience.

Pop Up


On this particular day, I was asked to talk about how entrepreneurs perceive risk differently then other people. It was less lecture, and more discussion. We flipped up one of the whiteboard/tables, and different people were drawing pictures and diagrams to help define and refine the concept. It was a fun mini-example of how an interactive discussion leads to a better outcome - and it's how they get things done there.

There is no requirement to be affiliated with Cornell, so if you're in Ithaca and you have a creative idea for a new business and want to connect with some other like-minded individuals, then pop right in to the PopShop at 206B Dryden Road. They're always open!

Sunday, April 08, 2012

Entrepreneurs & Endurance Sports

I've noticed a move from adrenaline sports to endurance sports for entrepreneurs. We are viewed as thrill seekers, so most would not be surprised by seeing us kayak off waterfalls, but you might be surprised to see us grinding out miles on the road, treadmill, or spin bike to compete in triathlons and marathons.

Run. Go. Run.

There's a certain amount of pragmatism to things. First, we can have our phones/headphones on the whole time via our smartphones. Therefore, we never miss a phone call, and can monitor emails.

Secondly, we are a competitive yet supportive community - much like the endurance sports community. In endurance sports, it's all about personal bests. The same is true in the entrepreneurial community. We want to see you working to be your best. In most instances, it's not a zero-sum game, and even more rare is the entrepreneur vs. entrepreneur matchup. We see a lot more David v. Goliath.

As such, we all support and encourage each other to be better, faster, and stronger every day. In business and in sport.

Saturday, March 24, 2012

A better college bulletin board is no monkey business

Ithaca College students Armando and Fargo have recently launched their website chillmonkey.com. Right now they are testing the waters to work out the details of how the site will work in Ithaca at Ithaca College and Cornell, but their goal is to expand nationally.


A shot of Chill
In their own words:

Our mission with Chillmonkey.com is to stimulate campus connectivity and become the primary tool for exchanging information among college students. Chillmonkey enables students to view organizational information, on-campus and local events, as well as facilitate a student driven marketplace with all content specifically personalized to the user. We plan to revolutionize the traditional, many times cluttered, college bulletin boards by aggregating all information and resources students need into one single location to enhance their college experience. Our service will be a great way to save money for students, colleges, and promote local businesses around colleges and universities.

If you have a college email address from Ithaca College or Cornell, you should sign up today. If not, stay tuned!

Saturday, February 11, 2012

Wright Fitness & Cycling

Last Fall my friend April Wright decided the time was right to fulfill her dream of having her own personal training gym. April is a popular Ithaca, New York based personal trainer and indoor cycling instructor. She reached out to her friends and the entrepreneurial business community for support, and the result was that six weeks later, she hosted the grand opening of Wright Fitness & Cycling!


Wright on!

Here's a portion of the list that she knocked out to go from concept to grand opening in just six weeks:
  • Find retail space
  • Negotiate lease
  • Spec out gym equipment
  • Negotiate equipment price
  • Incorporate
  • Open bank account
  • Design logo
  • Build 5 year budget
  • Find lenders
  • Negotiate terms of loan
  • Securing funding
  • Design retail space
  • Oversee build-out
  • Assist with labor for build-out
  • Get URL and build initial website
  • Build Wright Cycling and Fitness Facebook page
  • Install stereo system
  • Install gym equipment
  • Buy and install furniture
  • Create class and training schedules
  • Notify all customers and friends of new business
  • Throw grand opening party!
I should also mention that she did all of this while still teaching cycling classes, working with clients, and juggling the needs of 3 kids with her husband. An impressive feat in such a short amount of time, and a testament to what can be done with the right mindset and support.


Congratulations April!


Friday, January 20, 2012

The Efficiency of the Trade Show

This month I attended my tenth Consumer Electronics Show in a row. This trade show is a massive catch-all for thousands of technology products, with thousands of companies setting up booths and over 150,000 attendees. Mezmeriz had a small booth in an area dedicated to small technology companies.



The show was a good one for us. We made a lot of good new contacts, reconnected with some folks we've known for years, and got a little press exposure in Entrepreneur Magazine and Raleigh's News and Observer.

Trade shows are an efficient way of making a lot of contacts in a short amount of time, and especially important for startups: without spending a lot of money on travel. Many people are surprised that tradeshows can cost thousands of dollars to present at, and some even cost $1,000+ just to attend, but from an efficiency and overall cost standpoint, they're worth it.

I regularly advise aspiring entrepreneurs to find the trade show for their target market. There is a trade show for EVERYTHING. Really. I've been to some bizarre ones, big ones, tiny ones, and have traded stories about wacky things seen at trade shows, but they all exist because of the efficiency of having so many of your customers, potential customers, potential investors, competitors, industry analysts, and the press all in one place at one time.

Thursday, December 22, 2011

Theory of the Gold Miner

Having done startups on both coasts, I have a theory of why people have different perceptions of an entrepreneur who has to close his company, and by extension, indicates why there are significantly more California startups. All things being equal, i.e. you worked long, hard hours, stayed current with the market and technology, and ran an honest business, there are still plenty of reason good business people close a business. Here's the difference in perception:

On the East Coast, closing your business means you are a failure. People don't want to be associated with a failure

Failure



One the West Coast, closing your business means that you weren't able to make it work for what's likely a combination of things you can control, and things you can't control, but you learned a lot along the way. People will work with you the future because your experience can be invaluable.
Experienced


I hear this in just the casual conversations with people. East Coasters regularly used the phrase "failed", whereas the West Coast folks say "shut down". So where does this come from? I think it's from the gold miners.

In the early days of gold prospecting in California, finding gold was an inexact science that involved a lot of hard work, persistence, and a fair amount of luck. When a gold miner didn't find gold, they would only be perceived as a failure if they didn't work long, hard days. If their fellow gold miners did hit a big vein of gold, they'd look around to their peers who had not been so fortunate, and bring them into their mine. The other miner had learned the art of mining, but had just not found the vein of gold. They weren't failures, but they did have enough sense to know when to stop digging in an empty hole, and work where the better opportunity arose.



I like to perceive closed startups as "shut down". There shouldn't be such a social stigma against an honest, smart, hard-working entrepreneur who didn't make their company soar. If they learned how to run a business, they're likely to help someone accelerate their growing business, and will likely use the experience to start and grow their own company in the future.